Fitbit Ionic Smartwatch : The latest wearable device from Fitbit

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 Fitbit Ionic comes with heart rate tracking, GPS, Fitbit Pay with a 4-day battery life

Ionic smartwatch, the latest device from the wearable device maker Fitbit, was launched on Monday. It includes features like contactless payment along with fitness tracking, all gearing up for competing with rivals like Apple.

 Fitbit had to struggle recently facing tough competition from it’s rivals, which had once been the market leader in wearables. It had blamed a shift towards feature-rich smartwatches and devices among consumers for its decline in revenue.

The company said that the latest Ionic smartwatches will be featuring heart rate tracking, GPS, on-board music, water resistance up to 50 meters, multiple clock faces, Fitbit Pay and powered by a battery that will be sufficient to last for more than 4 days.

Fitbit also mentioned that users can add eligible American Express cards along with Visa debit and credit cards and Mastercard from top issuing banks in more than ten markets all over the globe.

 SpO2 sensor for estimating oxygen level in blood

The new wearable watch comes with a relative SpO2 sensor – a new sensor technology for estimating oxygen levels in your blood with the ability to track sleep apnea and other such disorders.

 Price

Ionic is priced at $299.95 (approximately Rs. 19,100), which is higher than the starting price of Apple Watch – $269 (approximately Rs. 17,200).

 Perfect for fitness freaks

Alicia Reese, Wedbush Securities analyst, mentioned that the new wearable device from Fitbit can be appealing to those with fitness as their top priority and can also snatch some market share from Apple. However, this might not be a significant share when it comes to Apple’s overall smartwatch sales she said.

 Pre-sale starting from Monday

The company said that pre-sale of Ionic will start from Monday on the official website of Fitbit. It will also be available on some of the other online retailing websites from Tuesday.

The company also launched Flyer wireless headphones and Aria 2 smart scale on Monday.

 Main Features

  • Fitbit Ionic comes with features like contactless payment along with fitness tracking
  • Ionic will be featuring heart rate tracking, GPS, Fitbit Pay with a powerful battery
  • Pre-sale of Ionic will start from Monday on the official website of Fitbit

Shares of Fitbit – famous for the colorful wristbands that track sleeping patterns, monitor heart rate, count calories and steps – were up 5.9% at $6.07 on the New York Stock Exchange.

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